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How Can You Make Your Custom Booklet Printing Perfect

Despite the rise of digital media, printed booklets are still widely used and very effective in the marketing of businesses, events, and products. People are significantly more likely to spend time perusing a printed booklet than they are reading the same amount of text on a computer screen. Brochures in print form can be read at the customer’s or reader’s convenience, regardless of location or time of day. Whether you’re publishing a novel, magazine, reference book, or information packet, booklet printing is an effective means of dissemination. Here are some custom booklet printing ideas to assist you select the best booklet printing method for your needs. 

Why do you need to print a booklet?

Any publication with eight or more pages but fewer than seven hundred can be printed as a booklet. Your booklet might be as little as 120x120mm or as large as A3; the size depends on the process you choose. There are three common binding methods utilised when printing booklets, and each has its own set of benefits.

Folded pamphlets with a saddle

Books with a saddle stitch binding have their pages stapled (or wired) along the folded saddle. Saddle stitched booklets are always a consumer favourite because of their inexpensive price and professional appearance. If your booklet has more than 40 pages, you can square off the saddle to make it look more professional and prevent it from springing open.  Brochures, catalogues, event programmes, bulletins, and information pamphlets are just some of the many applications.


Any document between eight and sixty-four pages in length works well for saddle stitched booklets.

Foldable booklet

Your booklet can be one of eleven available sizes, ranging from 120mm square to A4 in both portrait and landscape orientations. This page displays all available saddle-stitched book sizes.

Helpful hints

The standard paper weights for client use are 150gsm for the interior pages and 250gsm for the laminated cover. However, if your booklet is more than 28 pages long, we suggest using 130gsm for the inside pages.

Keep in mind that folded spreads are the building blocks of saddle stitched publications. Since four pages are created from each spread when folded, the total number of pages must be an even multiple of four. 

Send a multi-page PDF with all of your artwork on individual pages, in the order that it will appear in the customized boxes (cover page to last page, blank pages included).

Library-quality bindings

Single leaves are stacked in a squared-off block and glued along the back edge to create a perfect bound book. The cover is glued to the spine after being wrapped around it.Utilise a PUR adhesive that can withstand very high and low temperatures without breaking down or becoming brittle. As a result, you can open the book wider without risking damage to the binding or the pages tumbling out.

In addition to printing on the spine, professional perfect-bound books and documents lay perfectly flat when closed, making them ideal for both shelving and display. Brochures, periodicals, books, encyclopedias, dictionaries, novels, and annual or corporate reports are only some of the many applications of this custom booklet design


Perfect bound books are useful since they may be used for books and documents ranging in length from 28 pages to 700 pages. Perfect binding is used for everything from periodicals to best-sellers.

Scale of a Page

The eleven available sizes for perfect bound books are the same as those for saddle stitched booklets, starting at 120mm x 120mm and going up to A4.

Helpful hints

You’ll need to send two pdfs—one for the inside covers and one for the interior pages—because they’re printed independently. You should save the front and back covers as a single spread with a spine, and the interior pages as individual pages in a multi-page pdf. Because perfect-bound books don’t lay perfectly flat when opened, it’s important to leave a margin of at least 12 mm on all sides of the artwork that will be bound.

Connected by Wires

Wiro binding involves stacking individual leaves and punching holes on the left or top edge. The perforations are used to thread binding wire, which secures the pages. The pages of a book bound with wire can open fully flat or be folded back on themselves. This feature makes them perfect for reading instruction manuals or other texts that require both hands to be kept busy. Recipe books, instruction manuals, presentations, training tools, and company reports are just some of the many possible applications.


You can have as little as four leaves printed or as many as 360 (180 printed on each sides).


Books with a wiro binding can be found in five different sizes: 1/3 A4, A5, 210 mm square, A4 and A3 landscape.

Helpful hints

The same 12mm margin of safety at the bound edge is required for wiro bound books as it is for perfect bound books. Please submit your artwork as a single, multi-page pdf with all pages, including blank ones, saved as individual files. You can increase the durability of your cover by laminating it or covering it with clear acetate. Uncoated, silk, and gloss sheens make up the standard selection of premium papers. Typical paper weights are between 100 and 350 gsm. 


You can get a beautiful selection of high-end papers for wiro-bound and saddle-stitched booklets. Metallic effect papers and pearlescent papers both have a lovely lustre. The linen effect, lay paper, hammer paper, and felt paper are just a few examples of the textured and embossed papers you can use. Ask for a sample pack to see how these high-end papers may elevate the look and feel of your booklets. You can also use a variety of recycled papers and make every effort to source paper from sustainably harvested forests. Except for items that have been laminated, all of the paper options for custom printed booklets are environmentally friendly.



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